Personal Care Wipes Market Research, 2031

The global personal care wipes market was valued at $19,658.10 million in 2020, and is projected to reach $35,976.57 million by 2031, growing at a CAGR of 5.3% from 2022 to 2031.

Personal care wipe is a disposable hygiene product, which is majorly used for personal hygiene and cleansing. These wipes are used for maintaining hygiene, specifically when access to water is limited. In addition, easy usage and prevention of infection, owing to their disposable nature have made the use of wipes prevalent among consumers.

“The demand for personal care wipes rocketed during the COVID-19 pandemic in 2020. This sudden spike in demand was due to increased consumer concerns regarding personal hygiene and cleanliness. In addition, increase in health-consciousness due to the COVID-19 disease fostered the demand for organic personal care wipes. The spiked need for disinfecting wipes for household surfaces and body cleaning needs during the pandemic positively impacted the global personal care wipes market. This trend is expected to continue in the forthcoming years, owing to rise in consumer awareness regarding the importance of personal hygiene.”

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Factors such as rise in infants population, rapid urbanization, increase in disposable income of female consumers, and surge in hygiene consciousness among consumers have a positive impact on the personal care wipes market. However, inflated cost of personal care wipes and skin problems caused due to chemicals used in wipes are expected to restrain the growth of the personal care wipes market. Nonetheless, use of intimate wipes to prevent genital skin disease is increasing among consumers. As a result, the intimate wipes segment is presenting major opportunities for personal care wipes market growth.

The report segments the personal care wipes market on the basis of type, nature, distribution channel, and region. According to type, the market is divided into baby, general, intimate, and cosmetic. Depending on nature, the personal care wipes market is divided into conventional and organic. As per distribution channel, it is classified into online, supermarket/ hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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