Will wipes be replaced by other products?
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- Issue Time
- Dec 4,2024
Summary
Wet wipes are unlikely to be completely replaced by other products in the future, but some usage scenarios may be replaced by some similar products. Here is the specific analysis.
Wet wipes are unlikely to be completely replaced by other products in the future, but some usage scenarios may be replaced by some similar products. Here is the specific analysis:
Reasons why it is unlikely to be completely replaced
Convenience advantage: Wet wipes are very convenient to use. There is no need for additional water sources and cleaning tools. They can be cleaned anytime and anywhere. They are especially suitable for use in scenarios without convenient water sources such as outdoors, traveling, and camping. For example, when hiking in the wild, people can easily wipe the sweat and dirt on their faces and hands with wet wipes 245.
Specific functions and ingredients: Many wet wipes add special ingredients and have specific functions. For example, disinfectant wipes can effectively kill bacteria and viruses and play an important role in places that need frequent disinfection such as hospitals and public places; baby wipes usually add mild skin care ingredients and are suitable for the delicate skin of babies and are used to clean parts such as the baby's buttocks and hands .
Market demand and consumption habits: With the improvement of living standards and people's attention to health and hygiene, the market demand for wet wipes has been maintaining a stable growth trend. Consumers have become accustomed to using wet wipes to meet various cleaning and care needs in daily life. This consumption habit is difficult to change in the short term .
Possible scenarios and products to be replaced
Daily cleaning scenarios: In some daily household cleaning scenarios, products such as cotton soft wipes may pose a certain threat of substitution to wet wipes. Cotton soft wipes have the characteristics of being both dry and wet. When used, they can be wiped with water as needed, which is more flexible. Moreover, they are relatively environmentally friendly and can be reused .
Skin care scenarios: For some consumers who have higher requirements for skin care, they may be more inclined to use natural towels or cleansing puffs and other products. These products are made of natural materials, have less irritation to the skin, and can be kept clean by regular cleaning and are more suitable for long-term use.
